We knew that this day was coming. Like frogs in slowly warming water that ultimately reaches a boil we hardly noticed. On “average” screen sizes on the desktop, there is little else that can be seen besides ads and the new Pak. Thus in many search results that return a new Pak, only 3 listings are returned. If there are two ads at the top then only 2 results are returned. And in the case of hotels those are monitized. Thus 100% of the area above the fold is monetized. On a screen with 1440 x 900 display - 62% of all users have this size display or smaller displays - there are only 2 additional “organic” results. Unlike the ads that do take a user to a website, these results take users back to Google. Thus the only way to get measurable traffic is via Adwords if you are in a leisure type industry that returns the new Pak. This is certainly one way to filter out the cesspool that is the internet. Perhaps it is time that we begin to think of Google as an ad engine that also returns some search results. Get the full story at Mike Blumenthal's Understanding Google Places & Local Search and Search Engine Land