At the time critic reviews were introduced in August, there was criticism that prominent review sites such as Yelp or TripAdvisor were seemingly not eligible to be included. Reviews from the web, however, is intended for sites like Yelp and TripAdvisor, whose content and reviews generated by consumers rather than “critics” and “experts.” On the desktop, Reviews from the web will appear in the Knowledge Panel as critic reviews do. In mobile, they will appear above critic reviews and best-of-lists in a horizontal presentation. The screenshot above, provided by Google, shows how it will look on a smartphone. Any publisher using Schema markup for reviews is eligible to be included. In the first version of this, which will roll out globally over the next 24 hours, there will be three review sources as in the example above. The order will be determined by “relevance” Google told me. Reviews from the web will appear across numerous local verticals, according to Google. Get the full story at Search Engine Land Read also "Google updates local reviews schema guidelines" and "Schema.org 3.1: Hotels and hospitality just got a lot more structured"