The Benson Hotel, located in Portland, Oregon, was looking for a quick way to increase hotel bookings before the end of the month. Over the course of three days near the end of August 2017, this property wanted to showcase their 20% off rooms and discounted valet parking special on paid search. Due to the way that Google AdWords serves advertisements, we knew it would be tough to get solid visibility across all of our ad groups and campaigns within the account for this very short sale. That is why we decided that the new promotion extensions within AdWords would probably be our best chance to bring in additional revenue. Adwords Promotion extensions work by enabling the advertiser to showcase a specific deal/sale at the bottom of correlating ads you know have performed well in the past. Get the full story at GCommerce