For years, content ad data (the data which tells you about your ads on 3rd party publisher websites) has been a well kept secret that only those with a Google business card could access leaving many a search engine marketing professional no choice but not to run content ads due to the lack of measurable data. With the new Placement Performance Report, advertisers will finally be able to measure the ROI of content ads through a variety of metrics.

This new content ad report includes some familiar metrics to those who use the AdWords system as well as some new or redefined metrics exclusive to this new report.

Get the full story at Weblinc