Starting last week, Google AdWords has been allowing advertisers that implement customized location targeting to use Google Maps for determining locations they'd like to target with their campaigns.

Is this new feature for you? That depends on your advertising goals. Customized targeting is great for advertisers who want to market their products or services to a very specific location. For example, if you're selling flowers to people who live near the Four Corners, but you don't service all of Arizona, New Mexico, Utah, and Colorado, customized targeting allows you to precisely target only your audience.

Get the full story at Inside AdWords