Compared to all social platforms, Facebook has the highest number of monthly active users in the world, making it one of the digital advertising top dogs. Facebook helps merchants find potential customers based on the interests and online behavior of users. Here’s why this newcomer has won over advertisers: Advantage 1: Fantastic ROIs The ability for advertisers to stretch their budget while maintaining a good return on investment, is one of the key advantages of Facebook Ads. It’s affordability - which varies between scope, messaging and objectives - and campaign performance factors offers small businesses one of the best online marketing value-for-money options out there with big return potential. Get the full story at Business 2 Community