Both moves are indicative of the evolving landscape in distribution, creating new challenges to online travel agencies and additional options for hotels and other accommodation providers. Google is known for its focus on user experience, and Gino Engels, co-founder and chief commercial officer of online revenue management provider OTA Insight, says that could give it an advantage in luring travelers who have been using OTAs. “If Google gives a better experience for travelers, then it could be a good opportunity for hotels to fight back from OTA dependency,” he says. Get the full story at PhocusWire