According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions. Along with benchmark data, the reports also include a heat map feature to identify any areas where more time or resources could be applied for better results. Vacation rental company claimed the Google Analytics benchmark reports helped the company vastly improve its email marketing efforts. “It was clear we were missing a huge opportunity in email marketing,” said Ross Twiddy, the company’s CMO. Google claimed the vacation rental company used the new reports to evaluate data-points that impacted conversion rates. Get the full story at Search Engine Land and the complete Twiddy case study at the Google Analytics Blog