If a medium sent thousands of visitors, but none of them completed a goal, that medium is worthless – it’s the reason why goal tracking is so important. In an effort to come to a better understanding of just what social media is worth, it's important to actually segment out and track social media traffic. With a set of filters, a few goals, and a custom report, we can start to track which traffic mediums impact our business and deserve a greater focus. Get the full story at Search Engine Watch