Today Google announced the availability of this new feature on its Google Adwords service. “Website call conversions dynamically inserts a Google forwarding number on your website that measures the calls made by these customers,” AdWords product manager Anurag Agrawal wrote in a blog post on the new tool. “Whether they click on the number or dial it directly from their phone, you can attribute the call conversion and conversion value back to the keyword and ad that drove the customer.” The move makes plenty of sense, as so much of Google’s revenue comes from ads. Google wants to provide better visibility into the power and effectiveness of ads. Exploration of websites and then calling after clicking an ad is a very real process that Google really ought to be able to track. Get the full story at VentureBeat