Participating marketers will need to pre-plan the content they want to run as part of Google's new offering. But the product will allow for dynamic insertion in real-time, as the moment is happening or just after it occurred. Real-time marketing has been a buzzy concept in marketing circles in recent years as advertisers tried to use Twitter in particular to get in on big consumer conversations as they unfolded. It has yielded a wide variety of results, with consumers latching onto some brands' timely messages but tuning others out. Get the full story at Search Engine Journal and AdAge