Discussing Google’s former involvement in flight search, Schmidt said: “We showed a bunch of links to other sites, where users then had to enter their query over again. And we noticed lots of repeat searches, a sure sign of user frustration. People wanted direct answers, with fewer clicks. “So we created Flight Search — and now you can quickly compare prices and times from different airlines right from the results page.” Get the full story at Tnooz Read also "Google Flight Search, four years in: Not the competition-killer critics feared"