Google wants to dissuade sites from creating shallow content pages that are designed primarily for search engines, rather than human beings. These pages attempt to rank for keyword terms without providing users any unique or useful information. This falls in line with the search engine’s goal of giving users the quickest route to the most comprehensive, rich, and fully formed information on any given topic. In Google’s own words, the “Doorway Pages” the search engine is trying to steer users away from can be described as “pages that are closer to search results than a clearly defined, browseable hierarchy,” and pages that “lead users to intermediate pages that are not as useful as the final destination.” Vanity websites are not doorway pages, according to Google’s own definition. Vanity websites are the opposite of doorway pages, as they provide tangible value to the online travel consumer in the form of high-quality content, rich images, user-friendly site structure, and easy access to the hotel’s secure online reservations system. One of the major brands immediately used this new Google Doorway Algorithm Update to try and discourage its franchisees from operating vanity websites. Here is what this major brand had to say. Get the full story at HeBS Digital