Over the weekend, Google confirmed that they will no longer be showing paid ads on the right side of desktop search results pages worldwide. Previously, a search engine results page featured up to three ads at the top of the page, with a column to the right of up to eight ads. With the new page layout, paid ads will only be shown at the top and/or bottom of the page. Google did confirm that for “highly commercial queries,” which should include most hotel searches, four ads will show instead of three. Sabre Hospitality Solutions anticipates a rise in cost-per-click as there will be less ad space at the top of the page, making these positions much more valuable. This rise in cost will most likely have a bigger effect on non-brand campaigns as they tend to be highly competitive. We will also be closely monitoring organic traffic, as this update will further push organic results down the page. Get the full story at Sabre Hospitality Solutions