The new policy will allow businesses to place trademarked terms directly in the copy of text advertisements that run in the U.S. starting next month, the company announced in a blog post on Thursday.

The move, which Google said will improve the quality of its advertisements, comes as advertisers have begun bidding less money for the individual search terms that their ads appear alongside and as Google's revenue growth slows in the dismal economic climate.

Until now, Google has forbidden companies from placing trademarked terms in their advertising copy unless they owned the trademark or had explicit permission from the trademark owners.

Get the full story at Reuters