A hotel’s relevance is simply how closely its listing matches what a traveler is looking for. It is determined by the hotel’s business description and reviews. TrustYou powers Google’s hotel scores and provides hotels with TrustYou Stars, a survey product that allows hotels to seamlessly push more verified reviews directly to Google. Hotels using TrustYou Stars have seen an increase in review scores on Google and a healthy increase in volume of reviews. Prominence is how well-known a hotel is. It is based on information that Google has about a hotel across the web as well as review count and the review score, which is powered by TrustYou. According to Google, “more reviews and positive ratings will improve a business’s local ranking. A hotel’s position in web results is also a factor, so SEO best practices apply to local search optimization.” TrustYou Stars allows hotels to improve their prominence by gaining more Google reviews as well as improving their own site’s SEO by incorporating verified reviews. Get the full story at TrustYou