We’ve probably all shared our bucket list ideas through Facebook or email, but mostly in a haphazard way and, ironically, these often remain as firmly on the to-do list as many of the trips themselves. Now Google Maps' users can build bucket lists of places they’ve visited or plan to visit and share these lists with friends. Users benefit by learning about interesting new destinations from each other and Google benefits – as always – by gathering more data about our preferences. This is further proof of Google's self-confessed move up the trip-planning funnel which has strategic implications for the travel industry, something we will be looking more closely at later this week on Eyefortravel.com and at this year's upcoming events. Google is claiming that the biggest winners will be travel brands, which can use the new bucket list features as part of an advocacy campaign to attract new business. What they have done is make it really easy. Users don’t need to download a new app to use it; instead it simply adds new functions to the popular Google Maps app that most travelers already use. Get the full story at EyeForTravel