The responses came after moderator Kathleen Matthews, Marriott International’s executive VP and chief global communications officer, asked whether Google’s, Facebook’s and TripAdvisor’s respective forays into the travel industry were done as a means of maximizing or “poaching” hoteliers’ revenues. Rob Torres, managing director of travel at Google, said the search engine’s aim is the same today as it was when founded 15 years ago. “At the end of the day it’s all about providing the right answer to the right question at the right time on the right device,” he said. That means partnering with hoteliers to drive more direct bookings, build brand awareness and better understand the mobile experience. Get the full story at Hotel News Now