One in 10 frequent flyers on average in North America start their airfare shopping on Google Flights, according to a survey of nearly 2,500 frequent travelers by airline data firm OAG. But frequent travelers between ages 18 and 32 years old are more than twice (21 percent) as likely as the average traveler to start their search process with Google Flights, says OAG’s research. Surveys such as OAG’s show that customers are more likely to book when they feel they’re looking at a full list of the possible options. But that isn’t likely the only factor. It could also hinge on Google getting more aggressive with using the real estate near the top of its pages for Google Flights. Get the full story at Skift