Users can select which topics they want to receive ads around and remove unwanted topics. Currently, ads are tailored based on users' activity while signed into Google accounts, information added to a Google account or information provided by advertisers, including whether a user has visited a certain site or signed up for a newsletter. Turning off an ad criteria means that ads targeted around that subject will not be served to users while they are using Google services or sites and partner apps while they are signed into their accounts. Ads can still be targeted based on general factors. Google also unveiled a feature called “Why this ad?" that appears next to ads and offers information about why a user is seeing that ad and lets them access Ad Settings more easily. The tool is available across platforms that show Google Ads, including YouTube, Gmail, Maps and Search, as well as websites and apps that partner with Google to show ads. Get the full story at MarketingDive and Goolge