Engineers in Google's lab in Israel came up with a forecasting model while studying whether past and current search patterns hold reliable clues to what people will seek online in months to come.

The findings resulted in a new forecasting feature added this week to Insights for Search at Google.

"We see that many search trends are predictable," Yossi Matias, Niv Efron, and Yair Shimshoni of Google Labs in Israel wrote in a message at the California Internet titan's website.
"We characterize the predictability of a Trends series based on its historical performance."

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