In a post last year, our own Eric Mendes showed how frequently users engaging with Hotel Ads didn’t actually change the Check In and Check Out dates before clicking through. Back then, we found that more than half of users didn’t change their stay date before clicking through. On Hotel Ads, this is a bit of a double edged sword. The default date (which is set to Sunday 1-2 weeks out) is for a one night stay. CPCs for one night stays on Google tend to be very low, which helps ROI. Get the full story at Koddi