The room booking module could drive a small degree of traffic away from the conventional metasearch placements. The price trends overview could provide a lot of important information for leisure travelers who can easily adjust their check in/out date. The “other locations” portion could be incredibly valuable for hotels that have high brand loyalty or great loyalty rewards. The questions and answers portion is a great tool for upper funnel consumers that are still in the early stages of their trip planning. The room booking module is Google’s next step in creating a “one-stop shop” for travelers. Consumers are now able to easily search for hotels and book directly on the Google site. This has great implications for advertisers who may not have a perfect mobile site experience. This module is more built out than the previous iteration (Book on Google) with room images, pricing, and a clear indication of amenities. Currently, we are only seeing online travel agencies participating in this module, but Koddi expect hotel suppliers to join them soon. Get the full story at Koddi