Have you heard of Google Hotel Ads Center? How about Expedia+ or Booking.Now? Since 2013, both #Expedia and #Priceline have shelled out over $7.6 billion to offer a personalized mobile experience marrying big data. With Europe getting more organized in its fight to end rate-parity, +Google Travel has quietly integrated hotel inventory from major brands to promote personalized Limited Offers to signed-in Google users. The new rules allow +Priceline.com, +Expedia, +TripAdvisor, #Google or any other signed-in audience best available rates and in my opinion I believe the customer is in trouble. View the video with screen shots of the new Google Hotel Finder at Google+