Skift estimated that Google Travel generated approximately 14 billion in revenue in 2017 and will continue to grow at 20% annually for the foreseeable future! Where is all of this revenue coming from? Primarily from big brands. Even though Google AdWords has well over one million businesses paying for ads, Expedia and Priceline alone are responsible for over 5% of Google’s total ad revenue. And if you aren’t a fan of the optional HomeAway Off-Platform Booking fee, you will likely hate Google's GHACP cookie that track users and automatically charges a non-optional commission up to 30 days later. Once a potential guest clicks on a link that belongs to GHACP, Google cookies the user. If the user were then to come back to your website via pay-per-click, social media, organic rankings, or any other method and converts, the commission belongs to Google. Get the full story at VRM Intel Learn more about Google Hotel Ads Commission Program (GHACP)