And as the company steps up its efforts in travel-product development, Skift expects Google to further ramp up Google Hotels from both consumer-facing and tech-stack perspectives in a way that has parallels to what it has recently done with Google Flights. Not everyone is happy with Google parent Alphabet Inc.’s more assertive effort to move from being a research tool to becoming even more of a booking venue “This is clearly a situation where Google is sucking a lot of profitability out of the travel space, not just for us, but for, frankly, for all the online travel agencies and other online players,” said Greg Maffei, CEO of Liberty TripAdvisor Holdings, during an earnings call earlier this month. Maffei’s holding company owns a controlling stake in TripAdvisor, where he serves as chairman. Get the full story at Skift