the use of G+ was explored in the new Econsultancy/NetBooster UK Search Engine Marketing Benchmark Report 2013. It revealed some striking differences between client-side and agency responses over the perceived impact of G+. Almost two-thirds (63%) of client-side respondents stated that they don’t know if Google+ is having an impact on their search campaigns, compared to just 28% of agency respondents. This could of course be an accurate reflection of the situation, or it could be that agencies are less willing to admit they’re unsure of G+’s influence over search results. Obviously this means that a greater proportion of agencies knew what impact Google+ was having on their clients’ campaigns and in the majority of cases this impact was ‘neutral’ (51%). Get the full story at Econsultancy