The “Book a Room”, “Reserve a Room”, and “Compare Rates” CTAs take users to the “rates” tab, which was added to hotels’ local panels earlier this month. Sergey Alakov says "it’s hard to say whether this new feature is going to stick, but what we know for certain is that Google continues to push for more engagement and conversions directly in search results pages, and it’s especially obvious in the hospitality space." Get the full story at Sergey Alakov