Most recently, for example, Google gave users the ability to add locations and confirm suggested edits, making Maps much more personalized and accurate. Additionally, it added search ads to Maps so that local businesses surface when users make related inquiries. But Google is also relying on Maps as a driver in the artificial intelligence (AI) race,according to Google Maps head Jen Fitzpatrick. Having spent almost two decades investing in mapping endeavors, the company has accumulated massive amounts of mapping data, giving it the upper hand over the likes of Apple, Tesla, and Facebook. Get the full story at Business Insider and Business Insider UK Read also "Why Google is retooling search to put mobile first" at Mashable