TechCrunch writes it is hearing from multiple sources that Google+ will no longer be considered a product, but a platform - essentially ending its competition with other social networks like Facebook and Twitter. The acquisition of WhatsApp by Facebook may have been a factor in the phasing out of the Google+ grand experiment. There was a perception that Google had missed the “biggest acquisition in the social space.” Though another source tells us that Google knew what was up with WhatsApp but simply didn’t want to pay out for it. In the long run, the issues with Google+ didn’t especially stem from the design of the product itself, but more from the way it interjected itself into your day-to-day Google experience like some unwelcome hairy spider. Perhaps these changes will scale back the grating party crashing? Get the full story at TechCrunch, Marketing Land, and The Wall Street Journal