Google will launch hotel booking capability on its voice-activated Google Assistant product later this month, a move in line with Google's slow but steady encroachment on OTA territory. "Voice is impressive," said Google vice president of product management Richard Holden. "In terms of growth overall, 50% of our traffic is on mobile today, and 20% of that is on voice and growing rapidly." While Google Assistant is closely associated with the Google Home device, Holden reminded the audience that the virtual assistant can be enabled across a variety of device types, including mobile phones. "With travel, we're very focused on the phone, because we think having the screen is an important part of the information flow that's coming back to the consumer," he said, adding that Google Assistant is currently enabled on more than 500 million devices. Get the full story at Travel Weekly Read also "Book on Google stands out more forcefully in hotels redesign"