Introduced in 2014, the local three pack is a feature that occupies the top of the organic portion of the organic SERP, provides a map of the user’s area, and provides address and contact information for three physical locations that might meet the needs of the user. It also provides review scores for each of the three listings. If a brand has physical locations this result drives traffic to physical locations as well as traffic to a website. If not, then keywords with this SERP feature need to be noted because significantly less traffic is going to make its way down to the traditional web listings. In addition, Google has come on strong lately with the micro-moments concept. They believe that users have very specific motivations that brands can understand and help to answer. In response, Google is trying to provide content which is focused on providing a simple answer to the user’s need. Get the full story at The Bright Edge blog and Think with Google