If Google delivers useless search results, just erase them and you won't see them again.

That's possible under a new system Google Inc. unveiled Thursday. Hoping to give its search engine a more personal touch, Google now lets users reshuffle results so their favorite Web sites get top billing and disliked destinations get discarded the next time they enter the same request.

It marks the first time that the Internet's most popular search engine has allowed its audience to alter the order of search results.

Although the revisions won't affect Google's closely guarded formulas for ranking Web sites, the Mountain View-based company isn't ruling out eventually tapping into collective wisdom of the crowds to tweak its Internet-searching algorithms.

Get the full story at The Washington Post