For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new, integrated approach called Google My Business. The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.” Think of it as a kind of rudimentary CRM platform for small businesses (SMBs). Get the full story at Search Engine Land