1. Be customer-first, not technology-first Building a great user experience comes with its challenges, especially as the industry grapples with how and when to experiment with new technologies. But rather than think about technologies first, take a customer-first approach. Try to imagine the experience you’d want as a customer, apply it to your brand, and build toward that. When it comes to what people want, our research tells us they are demanding three things from brands: “help me faster,” “know me better,” and “wow me everywhere.” Marketers who invest in these areas and create memorable experiences will win users’ hearts, minds, and ultimately, dollars. Get the full story at Think with Google