Google Now pulls in information from all of Google’s services. So even if you’re an iPhone user, chances are you have a Gmail account, a Chrome account, a Google calendar account, etc. Google Now for iOS isn’t built into the OS the same way Siri is, but because users will already have various Google accounts. In many ways, Google Now is an answer to Apple’s Siri along with the handful of apps that are working to offer a digital assistant-type service. Though voice navigation isn’t really part of the Google Now equation the same way it’s present in Siri, the end goals are still the same: to give you the information you need as quickly and naturally as possible. Launching the product on iOS makes sense considering that Google tries to spread all its services across multiple platforms, rather than offering a closed Android experience for Googlers. Get the full story at TechCrunch, Search Engine Land and MediaPost