Logically, when someone searches for a hotel, they are looking for more information of some sort. In a traveler’s search and evaluation stage, easily answering that vital question “Is breakfast included?” could be the difference between getting a direct booking and losing out: especially in today’s mobile-first world. In our recent study on travelers’ preferred communication channels, we uncovered many stats about travelers: 2 out of 3 would rather communicate through written messages than over the phone, 75% of travelers want to communicate 1:1 with representatives at the hotel, and guests are significantly more satisfied when communicating through text messages and social-media compared to those who do not. Google now lets customers message you. By responding to them, hotels can answer their questions, tell their story, and attract more people to their location. All that’s needed is to sign into the hotel’s Google My Business page, navigate to the chat tile - if available - and turn it on. Then just verify the contact number, add a welcome message, and include a reasonable average response time. Get the full story at TrustYou