In contrast to Google Flight Search, Google Hotel Ads is much more of an overtly commercial enterprise. It is now launched across the planet and Google has been working on ramping up the customer experience both on mobile and desktop. This has seen a doubling of engagement with photos, for instance. However, the product performs best in the US and Google is looking at ways to better localise the product for markets like Japan and Germany and other regions of Europe. “Right now we are not finding as deep engagement with the content in parts of Europe as we think we should. We are investigating why that is. There are some local differences in the product we need to introduce to make it perform well in all markets,” Richard Holden, vice president product management, said. Get the full story at Travolution