Google's Global VP of Sales and Operations, gave a presentation entitled "What's next for advertising?" at last weeks Supernova conference. She shared three key points for the future of online advertising:

- Advertisers need to get better at creating a 1:1 experience for their users. As an example, she cited the work that Cadillac did with their MyCadillac campaign.

- Advertisements need to continue increasing personalization. This was surprising to me, given that I don't believe Google has publicly announced any plans to incorporate behavioral targeting into their ad delivery system.

- Users are demanding the delivery of information to be an experience and advertising must respond to it, just like content needs to.

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