The proposition at hand is whether the search giant might try to “become an online travel agency” by making three moves: actively expand its instant booking interface — where consumers do not leave Google to complete a transaction; promote its commission-based model; dramatically increase its supply of inventory. Torres noted that he joined the conglomerate nearly a dozen years ago from Expedia. People assumed then that the company would act more like an online travel agency. They are still waiting. “As a connector, we believe the more information and the better results we can provide to our users, the travelers, the better-qualified leads that we can provide to advertisers,” said Rob Torres, managing director of the travel sector for Google. Get the full story at Skift