Google’s Eoin Cahill and Benedicte Conway stressed users now expect a more more personalised travel experience than ever before. “People don’t want all the fuss. They want a fast and frictionless experience,” said Conway. According to Google research, 15% of all searches are unique or brand new while over the past two years, there has been a 25% increase in search terms including the word “best”. “We are providing a platform for people to exploit their curiosity,” said Cahill, reiterating the importance for Google to continue creating “relevant content” for people who are searching for things for the first time. Get the full story at TTG Media