The test from Google has included a limited number of travel sites and a few high end independent hotels on a pay per click basis. Google has not been forthcoming about how to participate in the program noting that the program would be available to all someday. The option to book directly from the page is visible in both the blended results and the 7-Pack. Get the full story at Understanding Google Maps & Local Search Read also "Google brings hotel price ads and booking front and center" at Tnooz