Now Google has made Maps more “actionable” with OpenTable reservations and Uber pickup and price estimates built into the app. For the Uber functions to work users must have the Uber app pre-installed. The entire Google Maps app (for both Android and iOS) has also been redesigned to be consistent with the new look of Android 5.0 (Lollipop) and Material Design. It’s a richer visual environment and provides more opportunities for engagement and content discovery. On the one hand Google Maps competes with “local search” apps such as Yelp, Foursquare, YP and others but it’s also competing with TripAdvisor in travel, as well as myriad other vertical startups. Get the full story at Search Engine Land