Google has added a new video to their do you need an SEO help document page. The 11-plus-minute video walks people through the process of hiring an SEO consultant or firm. It tells them what to look for, what questions to ask, what some of the red flags are and more. Maile Ohye from Google is the face of the video, and she does a very good job clearly documenting the main points one should look at during this process. She outlines the SEO hiring process in these three steps: - Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business. - Check their references. - Ask for a technical and search audit. Get the full story at Search Engine Land Read also "The anatomy of a hotel SEO campaign"