Unveiled during an AdWords event today ,these ads are more interactive, based on swiping navigation rather than clicks, and rely heavily on high-res images. It’s a move that makes obvious sense, given the increasing popularity of mobile for search. Google says that there are more searches on mobile devices than PCs in ten countries, the US and Japan among them. There are also some new ad categories, including Automible Ads, which leads users towards a swipeable carousel of photos – something Google says acknowledges the fact that most users searching for cars are looking up images rather than links. Get the full story at The Next Web and Google's Inside AdWords blog