Google--itself criticized for the threat it poses to personal privacy--says the company's business agenda, the world economy and the Internet could suffer unless more is done to ensure basic privacy on the Web.

"What we're saying is that the Internet is making this particularly urgent and that the Internet develops at a different speed than the speed at which traditional lawmaking and policy-making discussions take place," Fleischer said.

Google, unhappy with what it calls a patchwork of conflicting privacy rules in some countries and a complete lack in many others, is pressing for action amid criticism about the enormous access to personal information on the Web.

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