A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks and eCommerce sales. A prominent warning will be shown in Chrome’s address bar (also known as the Omnibox), indicating that an insecure website is “Not secure.” This warning will show for all http websites. Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of further shepherding more web publishers into upgrading to HTTPS. Get the full story at Search Engine Journal and Google