Speaking at the Phocuswright conference in Florida last week, Oliver Heckmann, Google’s vice-president of travel, said returning 10 blue links is not providing users on mobile with the information they are looking for. The enhanced mobile experience was designed to fix the fractured trip planning process on such devices. Google’s interface, which is currently available only in English, provides rich information, suggests the best time visit, a popularity index and offers alternative destinations. Launched in April, the product is integrated with Flight Search and Hotel ads and offers the ability for users to research and book a holiday without ever leaving Google. Get the full story at Travolution