Google’s latest research aims to steer brands away from common misconceptions about marketing to specific demographics, instead introducing the notion of pinpointing customers’ intent via micro-moments on mobile. Relying solely on demographics for targeted marketing is a tactic with limitations, and one that could cause many brands to miss out on potential customers and sales. “For years we have relied on shopper insight managers to map the consumer journey outside the store and shopper marketing managers for our brand sales in the store,” said Gary Schwartz, president and CEO of Impact Mobile, New York. “Life is not so simple anymore. “Retailers and CPGs cannot rely on catch-all buckets such as demographics.” Get the full story at the Mobile Marketer