If you think about it, it makes complete sense. With users spending 177 minutes on their smartphones per day looking to answer questions, and in many instances, using verbal commands, it’s no wonder that 85% of Google’s search results are mobile-friendly which led to the mobile-friendly label being dropped from mobile searches. Up to now, Google would crawl your desktop website and try to find a happy balance between desktop and mobile by awarding sites that were either dedicated to mobile or sites built with responsive / adaptive versions. But if you read the writing on the wall (aka search algorithm), there have been a boatload of signs of change coming. Take for example the past few mobile algorithm updates to improve search results and give love to mobile first pages. Plus, check out the updates since early-mid September from Google Webmaster Central blog on Accelerate Mobile Pages (AMP) – a way to build mobile web pages for static content to render faster. Get the full story at Leonardo